Daniel Priestley shared his enthusiastic response to the upcoming trends at a Marketing Academy bootcamp I recently attended.
In his own words, the "world is about to go bat shit crazy!", and I thought his trend predictions were well worth sharing.
The property market will collapse - the baby boomers are approaching retirement age when they need to liquidate all their assets (a LOT of property) which will flood the market with supply, and the new generation of millennials are just not as interested in buying anything.
Government austerity - the model of government funding is broken. People are increasingly less bound by geography when it comes to where they live and work, and so fewer and fewer people will stay in their own country to "re-pay" their taxes owed to the health and education system. This means government austerity is here to stay.
Tech unemployment will happen - we are not that far from the singularity. There will come a point in the next few years where many of the workforces skills can be completed better by technology.
Digital disruption has only just begun. Major technology normally takes 20+ years until it is completely adopted i.e. the telephone, the TV, the internet. Google is only 17 years old... most of what they have to achieve is still yet to come.
The rising 3 billion - there are still 3 billion people yet to have internet access. Imagine the scale of change this will bring.
Entrepreneurial revolution and the democratisation of innovation - with the rise of crowdfunding and tech revolution, entrepreneurs can now achieve what companies can achieve, companies can achieve what multinationals can, and multinationals are beginning to do the job of governments.